Falco’s Pizza

Falco’s Pizzeria

Falco’s Pizzeria

Background

In 1964, Vito and Anna Falco made their dream come true by opening up Falco’s Pizzeria that originated on the south side of Chicago. Since then, Falco’s Pizzeria has four locations throughout the Chicagoland area: Burr Ridge, Chicago (two locations), and Cicero. Falco’s Pizzeria serves a variety of dishes from their “Signature thin crust pizza” to their full slab of ribs. They pride themselves for using the freshest and finest ingredients to captivate anyone’s taste buds. To learn more about Falco’s speciality dishes and background information, visit Falco’s Pizzeria’s website at http://falcospizzeria.com. 

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The Challenge

Although Falco’s speciality dishes are popular among customers, the dessert items failed to gain attraction and sales. Using outdated promotional flyers, it was time to revamp and promote Falco’s new dessert menu.

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The Solution

With the power of promotional flyers, I utilized Canva and created flyers to showcase Falco’s new dessert menu:

  • Oreo Cheesecake

  • New York Style Cheesecake

  • Spumoni Bomba

The goal was to not only introduce new items, but use the flyer as a sample for future promotional content. Placement, colors, and photos were essential to catch the eyes of customers.

Since being released, the new desserts are a smash seller!